You write with the main purpose of helping those who read understand you, your business, or your strategy better.
One characteristic I've noticed about great (read: viral) content is that most of them are supported in one or another by relevant statistics.
Numbers have a way of making any piece of content look legit.
If you're a How I Met Your Mother fan, you'll notice how Barney always use 83% when making up lies.
That's why it's important to get the right numbers, use them in the right context, and write them in the right way in your blog post.
My recent guest post at Magent4Marketing will show you where to get and how to use relevant statistics for your small business blog content. You'll get a whopping 13-item list of resources and useful tips on how to research and use these statistics in your future blog posts.
Head on over to M4M to read the entire post and don't forget to share your tips and other resources in the comments.